How A Book Burning Party Saved A Library

This is a story about some very clever marketing. In the summer of 2011, the public library in Troy, MI (a suburb of Detroit), was about to be shut down thanks to the local Tea Party. (The questionable motivation to keep libraries open in the age of Google, Wikipedia and Kindles is not the point of this story.) So library advocates raised 3500$ and hired the famed Leo Burnett ad firm to get voters out to the last ballot that could save the library. The video below explains how the ad agency did just that, by using a hoax to anger people into voting:

From Vimeo, via Cheezburger

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