Tag Archives: fast food

McRib To Be Delayed Until Christmas This Year

The people at Advertising Age got their well-manicured hands on an internal memo from McDonald’s. It says that while the McRib was going to sell from October 22 to November 11 as per the usual, they’ve had a change of heart and pushed that window to the latter half of December. Why make us wait with watering mouths for two agonizing months more? Greed, that’s why!

 

This coming winter is supposed to be fairly snowy, and bad weather keeps people from trolling to McDonald’s for their burger with a side of large French heart attack and refreshing diabetes. So how do you get the lazy cowards to brave the elements and make the trek to McDonald’s? You make them an offer they can’t refuse: a delicious, pre-formed mostly-pork shoulder patty that looks like ribs, topped with onions, pickles, and probably heroin to make it irresistible. Because McRib fans will turn into veritable postmen and neither snow nor rain nor heat nor gloom of night stays these people from the swift devouring of the most elusive of sandwiches. And so, the McRib will prove to have yet another power: that of saving 4th quarter corporate profits from Old Man Winter’s cold, sinister hands.

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From Advertising Age, via NPR

How To Make A Big Mac At Home

A few weeks ago, McDonald’s Canada showed us why burgers look better in ads. Now, they have another video showing us how to make a Big Mac using ingredients from the grocery store, including the not-so-secret sauce. It doesn’t give measures for the ingredients, but here’s a rough recipe for it based on the video below:

Ingredients

  • Mayonnaise
  • Sweet pickle relish
  • Classic yellow mustard
  • White wine vinegar
  • Garlic powder
  • Onion powder
  • Paprika
  • Onion
  • Lettuce
  • 2 hamburger pickles
  • 1 slice of American cheese
  • 1.5 sesame seed buns (two bottoms and one top)
  • 2 all-beef patties

 

Procedure

  1. To make the sauce, mix roughly equal parts of relish and mustard with twice more mayo, some white wine vinegar, and equal parts garlic powder, onion powder, and paprika.
  2. Dice the onion
  3. Chop the lettuce
  4. Toast the buns in a skillet
  5. Grill the burgers in the skillet, and season them with salt and pepper after flipping them over
  6. In the following order, place sauce, onions, and lettuce on both the heel (bottom bun) and the club (middle bun)
  7. Add the slice of cheese to the heel
  8. Add two pickles to the club
  9. Add patties to both the heel and the club
  10. Put the club on the heel, then the top on the club

It all seems like a lot more work and expense than a Big Mac is worth — given that it’s pretty inexpensive to buy, — but if you’re making them in bulk for a party, or just want to make sure you’re eating food made from high-quality ingredients, then this might be worth it.

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From YouTube, via Lifehacker

Why Burgers Look Better In Ads

McDonald’s Canada made this video showing exactly how burgers are photographed and how they compare with ones made in the restaurant. It’s a very interesting and surprisingly frank behind-the-scenes look at the advertising process.

From YouTube, via Laughing Squid

Doritos Tacos Are Taco Bell’s Most Popular Product Ever

In retrospect, the question shouldn’t be “how did they come up with it?”, but rather “why haven’t taco shells always been made out of Doritos?” Face it, it just makes sense. And that’s probably why Taco Bell has sold 100 million of them in ten weeks, meaning they sold about one per American household in that time. It took McDonald’s 18 years to sell it’s first 100 million burgers. Next up: they’re making a Cool Ranch version.

 

Via Huffington Post